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DE:LUXE Signage
Media Player & Software
Multimedia Playback in Digital Signage:
Even the most modern display are useless when the content proposed is not in line with the advertising campaign. When we talk about Digital Signage today, we indeed refer to the use of digital multimedia content in systems for advertising or displaying information. Technology has taken the place of the traditional posters with the advantage that its content can be reproduced and modified at any time, according to the offers or conditions of the moment. This is made possible by various media players, which are usually produced and sold already adapted to the respective playback systems.
Fundamental components for multimedia playback
Depending on the complexity, the advertising system solution for digital signage has several components divided into categories. These include: - Physical components in the form of hardware (displays, media players or playback devices, network components, brackets or stands, and cabling) - Software required for content management, including videos, images or audio files, and in some cases also texts to be displayed on the display - Means to control the content from the outside such as LAN, WLAN or via cellular network - The content itself in the form of files that need to be edited and made available
From idea to screen presentation
Of course, every advertising campaign stems from an idea that is then implemented editorially in the appropriate media. To do this, there are various options including creating screenshots of text, or combinations of images and text, as well as graphics or videos. Corresponding data can be created in a wide variety of ways, such as video shooting. If the screens are to be used in public facilities or museums, the information must be in line with the area in which it is presented, it must also be adapted to the reproduction media. If the content is compiled by the customer himself, so-called CMS (content management systems) become useful. These allow either direct use on the system or, via remote access, editing of the content to be reproduced in a relatively simple form. Reproduction can therefore take place directly or according to a predetermined program. For example, corporate affiliates can be provided with their respective multimedia content from a central office via a corresponding network. At the same time, other administrative tasks are also possible, such as playing content at certain times or turning displays on and off remotely.
Media player and software requirments
If special media players are used but the associated software and systems are not controlled via a conventional PC drive, different requirements are placed on the systems depending on the intended use. Here are some important features:
- Devices should be as robust as possible.
- The user must be able to use the system without problems.
- The devices have a large enough storage capacity to store a large amount of multimedia content.
- Operation is possible for a fixed period of time or even 24/7.
- The lowest possible energy consumption must be provided.
- Depending on the requirements, inputs via touchscreen are also desired, for example for interacting with visitors or customers.
- As a rule, it should be possible to play media in HD quality.
- Sufficient connectivity should be ensured (peripheral devices, possibly connecting multiple monitors, possibly connecting to a cloud).
- Transmission of digital audio signals is often desired.
Conclusion:
The modern digital signage system doesn't just require high resolution screens. Feeders in the form of modern media players are also important, as they are very simple to use. Furthermore, all system components should be perfectly matched to each other. This applies to both retail, current information display systems and use at trade shows to create promising campaigns.