Today, there exist numerous hardware and software solutions available to select your sales targets based on their local conditions and the products to be sold. For example, it is possible to receive advertising displays in sizes from 10 "to 98" to present the content directly in the store or at the fair, in order to reach as many customers as possible. Furthermore, if the displays have internet access, they can also be controlled remotely. This is made possible by a content management system (CMS) accessible from a computer, tablet or smartphone that allows the contents of the displays to be adapted at any time. Furthermore, the displays are generally suitable for both 18/7 and 24/7 operation. Still, with values of 300 cd / m², the brightness of the displays is sufficiently high to be able to view information clearly at all times, even in brighter environments. Versions are available for use both inside and outside closed buildings. Multimedia content can be played in numerous images, audio and video formats. USB ports for connecting displays to external data storage media, HDMI ports for additional monitors and LAN interfaces or wireless access via WLAN or cellular network ensure sufficient connectivity. The latter option is particularly interesting if the content needs to be controlled from other locations as well