Resolution: 1920 x 1080
Mounting: Landscape e Portrait
Thickness: 8 cm
Brightness: 2500 cd / m2
Android / Windows
In recent years, e-commerce has become a huge competitor for retailers, who must therefore find new ways to attract customers and advertise effectively within the store. The point of sale plays an important role here. Simple sales displays can in fact stimulate the sale of individual products, but those who are in step with the times also rely on the so-called Digital Signage and related solutions in the form of modern showcase displays, which allow interaction with the customer and therefore better results in sales.
Over the years, e-commerce has become a huge competitor for local retailers. It is now the time for them to find new ways to attract customers and advertise effectively within the store. The point of sale (POS) plays an important role here. Simple sales displays can in fact slightly stimulate the sale of individual products, but those who are in step with the times also rely on the so-called Digital Signage and related solutions in form of modern POS Digital Signage displays, which allow interaction with the customer and therefore better results in sales.
Digital display systems are relatively new concepts in the retail field, especially when it comes to the multitude of possibilities that interactive systems can offer. A targeted and sensible use of Digital Signage allows you to catch the attention of potential buyers to your products. This becomes particularly effective thanks to the targeted use of attractive and interactive elements on a display. Traditional advertising messages in the form of audiovisual content a can be viewed through the displays, thus passively affecting consumers’ purchase decisions. The content can be adapted according to the respective wishes. Among the several advantages offered by the system, we find:
Today, there exist numerous hardware and software solutions available to select your sales targets based on their local conditions and the products to be sold. For example, it is possible to receive advertising displays in sizes from 10 "to 98" to present the content directly in the store or at the fair, in order to reach as many customers as possible. Furthermore, if the displays have internet access, they can also be controlled remotely. This is made possible by a content management system (CMS) accessible from a computer, tablet or smartphone that allows the contents of the displays to be adapted at any time. Furthermore, the displays are generally suitable for both 18/7 and 24/7 operation. Still, with values of 300 cd / m², the brightness of the displays is sufficiently high to be able to view information clearly at all times, even in brighter environments. Versions are available for use both inside and outside closed buildings. Multimedia content can be played in numerous images, audio and video formats. USB ports for connecting displays to external data storage media, HDMI ports for additional monitors and LAN interfaces or wireless access via WLAN or cellular network ensure sufficient connectivity. The latter option is particularly interesting if the content needs to be controlled from other locations as well
Digital Signage can be implemented in many areas. When it comes to POS, it is even more important,as it creates new sales promotion platforms, capable of presenting dynamic content in a contemporary key, to stand out from the competition and differentiate themselves.